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The
Writing Design Cycle
Writing
a technical article or a white paper can be
as controlled and managed as any other design
project. ExMark has used its skills in technology
and writing to develop a Writing Design Cycle
that allows the client to retain control of
the process without commiting significant resource.
The
Cycle
Brief
- Design - Manufacturing - Marketing/Sales -
Translations
The
client needs only be involved in the Brief and
for the sign-off at the end of Manufacturing.
| Brief |
Developing
the article brief and defining the material
necessary is the most difficult and time
consuming aspect of the process. An understanding
of the technology, the role of the finished
item and the audience are all essential
if the process is to be successful.
The
brief may already be partially determined
by the client, or completely developed
by ExMark. Once defined it is signed off
and forms the basis for the entire project.
Part
of the brief is determined after a technical
"brain-dump" by appropriate
technical staff.
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| Design |
This
phase extends the brief by defining the
angle, researching additional information,
proposing and designing/preparing diagrams,
graphics, photographs.
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| Manufacturing |
The
writing, while requiring specialist skills,
is made much more straightforward after
a well defined brief and completed design.
The
first draft is reviewed by the client,
and reiterated by ExMark.
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Marketing/
Sales |
Technical articles need placing with the
relevant magazines, Europe-wide. In most
cases ExMark will have placed the article
before starting to write it. Part of the
design phase will have been to agree with
the editor on content, required length
and targeted audience. As result we write
to measure.
The
client can be comfortable that his investment
will be working hard.
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Translations
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Technical
articles are difficult to translate. We
offer the technical background and the
language skills in English, German, French,
Italian and Spanish to translate and place
articles.
The CVs of some of the associates/partners
are on our website and we can provide
references and examples of previous work
when required.
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